To prevent the onset of iodine deficiency disorders (IDD) that is persistently widespread in Nepal by switching consumer's preference to packaged iodized salt was a real challenge for the organization. We have been successful to build demand for iodized salt through its community based Iodized Salt Social Marketing Campaign.

Iodine deficiency disorder leads to poor fetal growth and development, high risk of abortion, abnormal birth, loss of cognitive and mental growth and affects the overall productivity. Social marketing campaign seeks to develop and integrate social marketing concepts to influence behaviors that benefit individuals and communities for the greater social good. It focuses on a long term behavioral changes. With the aim to increase accessibility of 2 child logo iodized packet salt “Community Based Iodized Salt Social Marketing Campaign” was implemented by

SDPC in Bara, Rautahat, Sarlahi, Mahottari, Dhanusha and Siraha. The major objective of the campaign were to increase consumption, create awareness and raise interest and desire to influence behavior change among community people, ensure supply and facilitate adequate supply of 2 child logo packet salt in coordination with STC and identified community groups and to sustain and ensure the long term sustainability of the programme after the intervention is withdrawn. The prioritized activities for the campaign were household census, district based advocacy and orientation, development of new community networks and strengthening of existing community networks for application of the social marketing approach, mobilization of community groups for campaign impact and sustainability, skill enhancing training to district based programme implementing partner, distribution of merchandizing and promotion materials for creating awareness, monitoring of campaign activities as well as impact by using specifically designed monitoring tools, interaction with different community based groups for achieving goal of the campaign and to ensure campaign sustainability and community level awareness and promotion via printing media, video on wheel program, drama and others, posters, pamphlet, wall painting and communication materials.